Versafy Privacy Policy
1. Who we are
Versafy is a platform that answers a business's customers around the clock across chat, messaging apps, email and phone, and shows which conversations and channels bring in sales. Versafy is operated by A-Team Global Ltd. ("we", "us", "our").
| Company | A-Team Global Ltd. |
| Registered in | Bulgaria, UIC 204271759 |
| Registered office | 16 Vasil Aprilov Street, floor 3, office 1, Burgas 8000, Bulgaria |
| Data Protection Officer | privacy@versafy.ai |
This policy covers versafy.ai, the Versafy platform at app.versafy.ai, the Versafy Shopify app, our ads and lead forms, and how we contact people who ask to hear from us.
2. Our two roles
We handle personal data in two different roles, and the rules that apply depend on which one.
| Whose data | Examples | Our role | Who to contact about it |
|---|---|---|---|
| Our website visitors, leads and business customers | You visit versafy.ai, fill in a lead form, sign up or pay for Versafy | Controller: we decide how this data is used | Us |
| The customers of businesses that use Versafy | A shopper chats with a store's assistant, calls its phone line or messages it on WhatsApp | Processor: we handle this data only on the business's instructions | The business you contacted |
If you were talking to a business that uses Versafy, that business's privacy policy explains how your data is used. We process it for them under a data processing agreement and do not use it for our own marketing. We will pass any request you send us to the right business.
3. Information we collect
We collect only what we need to respond to you, run Versafy and improve it.
| Category | What it includes | Where it comes from |
|---|---|---|
| Contact details | Name, email, phone or WhatsApp number, company name, website | You, through our site, lead forms, sign-up or messages |
| Lead form answers | Your answers to questions in our ads' forms (for example, type of business) and your contact choices | Meta (Facebook and Instagram) Instant Forms you submit |
| Account and billing data | Login details, plan, credit balance, invoices, payment status | You, Shopify or our payment provider (we do not store full card numbers) |
| Conversations with us | Chat messages, emails, WhatsApp messages, call recordings and transcripts with our team or our AI assistant | You, when you talk to us |
| Connected business data | Store, product, order and customer data, calendars, mailboxes and CRM records that a business connects to Versafy | The business, through Shopify, Google, Kommo and other integrations it enables |
| End-customer conversations | Messages, calls, recordings and transcripts between a business and its customers | Processed for the business (see section 2) |
| Usage and device data | IP address, browser, device, pages viewed, referring links, actions in the platform | Automatically, through cookies and logs |
4. How we use information and our legal basis
Each use below has a legal basis under the GDPR.
| Purpose | Legal basis |
|---|---|
| Responding to your request after you fill in a form or contact us | Steps you asked us to take before a contract, and your consent where you gave it |
| Calling you or messaging you on WhatsApp about your request | Your consent, given in the form |
| Providing the Versafy platform, onboarding, support and billing | Performance of our contract with you |
| Sending news and offers about Versafy | Your consent, which you can withdraw at any time |
| Keeping the platform secure and preventing fraud and abuse | Our legitimate interest in protecting our users and service |
| Understanding how our site and platform are used, and improving them | Our legitimate interest, or your consent for non-essential cookies |
| Measuring how well our ads work | Your consent for advertising cookies |
| Keeping invoices and records required by law | Legal obligation |
We do not sell personal data, and we do not use it to make decisions that have legal or similarly significant effects on you.
5. Our ads, lead forms and how we contact you
If you fill in one of our forms — on our website, in one of our ads, or on an advertising platform such as Facebook or Instagram — we receive your answers and the contact details you gave us, and we contact you only in the ways you agreed to. When a form is on an advertising platform, that platform passes your answers to us under its own terms.
- Phone calls. We may call you about your request. Some calls may be made by our AI voice assistant, which will tell you it is an AI. Calls may be recorded and transcribed so we can follow up properly.
- Messengers and SMS. We may message you on any messenger that can be reached at the contact details you gave us — for example WhatsApp, Telegram, Viber, Signal, Instagram or Facebook Messenger, or SMS — from Versafy's business account about your request.
- Email. We may email you about your request and, if you agreed, send occasional news and offers.
To stop at any time, reply STOP in a message, tell us during a call, click unsubscribe in an email, or write to privacy@versafy.ai. We will stop within 5 working days and keep a record so we don't contact you again.
We keep a record of when and how you agreed to be contacted. The advertising platform's own privacy policy explains how it handles data on its platforms.
6. AI features and learning from conversations
Versafy uses AI to answer customers, so conversation content is processed by AI models to produce replies, summaries and analytics.
- Telling people it's AI. Versafy assistants identify themselves as AI, and a person can ask to be handed over to a human on the business's team.
- Learning and observe modes. A business can let Versafy learn from its own team's conversations, or watch them without replying, to build a knowledge base for its assistant. That knowledge is used only for that business.
- No model training. We do not use customer data to train AI models, and we do not allow our AI providers to do so.
- AI providers. We use carefully selected AI model and voice providers to generate replies, analysis and voices. They process data only on our behalf.
- Accuracy. AI replies can contain mistakes. Businesses control what their assistant can say and can review its conversations.
7. Cookies and analytics
We use essential cookies to run the site and platform, and optional cookies for analytics and ads only if you accept them.
| Type | Why | Needs your consent |
|---|---|---|
| Essential | Login, security, remembering your choices | No |
| Analytics | Understanding how the site and platform are used, using Microsoft Clarity and Google Analytics | Yes |
| Advertising | Measuring our Meta ads, using the Meta Pixel | Yes |
You can change your choice at any time through the cookie banner or your browser settings.
8. Who we share data with
We share personal data only with service providers that help us run Versafy, under contracts that limit how they use it.
| Category | What they do for us |
|---|---|
| Hosting and database providers | Run the platform and store data; our main database is in the EU (Ireland) |
| AI model and voice providers | Generate replies, summaries, analytics and voices |
| Telephony and messaging providers | Connect calls and deliver messages |
| Payment and billing providers | Process payments, including Shopify billing for Shopify merchants |
| Email, analytics and support tools | Send emails, measure how the site is used and help us support you |
| Advertising platforms, such as Meta | Run our ads and lead forms |
| Professional advisers | Legal, accounting and audit services, under confidentiality |
Business customers can ask us for the current list of providers that handle their customers' data.
We tell business customers at least 30 days before we add or replace a provider that handles their customers' data.
When a business connects its own accounts, such as its phone carrier, its WhatsApp Business number or Kommo, that business has its own agreement with that provider.
We may also disclose data when required by law, to protect our rights or users' safety, or as part of a merger or sale of our business.
Google user data. Versafy's use of information received from Google APIs follows the Google API Services User Data Policy, including the Limited Use requirements.
9. Where your data is stored
Our main database is in the EU (Ireland). Some providers, such as AI, telephony and messaging providers, may process data outside the European Economic Area, including in the United States.
When that happens, we protect the transfer with an adequacy decision (including the EU-U.S. Data Privacy Framework) or the European Commission's Standard Contractual Clauses. You can ask us for a copy of the safeguards we use.
10. How long we keep data
We keep data only as long as we need it, then delete or anonymise it.
| Data | How long |
|---|---|
| Leads who don't become customers | 12 months after our last contact |
| Proof of consent and opt-outs | As long as we rely on it, plus 12 months |
| Account data | While your account is active, plus 30 days after it closes so you can export it |
| Call recordings and transcripts with our team | 12 months |
| End-customer data processed for a business | As set by that business and its plan, and deleted 30 days after it closes its account |
| Invoices and accounting records | As long as Bulgarian law requires |
| Security logs | 12 months |
11. Security
Versafy has passed an independent CASA security assessment, and we protect data with access controls, encryption in transit and at rest, and regular reviews.
No system is completely secure. If a breach puts your data at risk, we will notify you and the authorities as the law requires. More detail is on our Security & GDPR page.
12. Your rights
You can ask us to:
- show you the personal data we hold about you
- correct it
- delete it
- limit how we use it
- send it to you or another company in a portable format
- stop using it for marketing, or for purposes based on our legitimate interest
- withdraw your consent, without affecting what we did before
Write to privacy@versafy.ai. We reply within one month.
You can also complain to a data protection authority. Ours is the Bulgarian Commission for Personal Data Protection (cpdp.bg). You can also go to the authority where you live, such as the UK's ICO.
13. Children, changes and contact
Versafy is a service for businesses and is not meant for anyone under 18. We do not knowingly collect children's data.
We may update this policy. When we do, we change the date at the top. If the change is significant, we tell customers by email or in the platform.
If you have any questions, contact our Data Protection Officer:
A-Team Global Ltd., 16 Vasil Aprilov Street, floor 3, office 1, Burgas 8000, Bulgaria privacy@versafy.ai (general enquiries: info@versafy.ai)
Last updated: 26 October 2026